World Cup Finals – Hublot has been a branded licensee since 2010 – but what’s changed is the off-the-ball incidence of its watches on the touchline – notably amongst those coaches keen to get a little of its horological hardware on their wrists (or the chance to take home a golden keepsake of their own should their run not extend to the final on July 15th).And as we head into this weekend’s crunch cup ties, it’s worth noting the prevalence of a timepiece originally made available to FIFA officials during the 2017 Confederations Cup and 2017 World Cup qualifiers – the brand’s first ‘smart watch’, the Big Bang Referee 2018 FIFA World Cup Russia.

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