How Visa scored big with Zlatan Ibrahimovic at the World Cup Company: Visa Campaign: Visa’s Ultimate Fifa World Cup FOMO Agency mix: Abbott Mead Vickers BBDO (creative), Decoded (media), Endeavor Global Marketing (PR, sponsorship, influencer marketing), Starcom (media buying), Traktor (video production) Duration:  April– July 2018 To fight World Cup fans’ FOMO (fear of missing out), Visa partnered with Swedish soccer legend Zlatan Ibrahimovic to create experiences for fans in Russia and those enjoying the tournament worldwide. Strategy Visa and its agency partners began planning for the campaign more than a year prior to this year’s World Cup, which ran from June 14 to July 15. “With this Fifa World Cup campaign, we aimed to raise awareness of contactless technology and why paying with Visa is the best option when traveling internationally,” Lynne Biggar, chief marketing and communications officer at Visa, explained.

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